The fifth assignment calls for a ‘PowerPoint’ presentation on any of the genre’s in the course, I have taken a little time to decide on what subject, but have come down on Feminism. I have been interested to explore this genre for some time and perhaps because perversely, most of what I have heard has been rather negative to the notion of feminism and feminist art – a term that itself apparently has connotations to the opposite extreme for some.
However I feel a slight antipathy for the means of communication.
I distinctly remember my first presentation, to somewhat over 100 electronic engineers that I felt, despite being able to call myself one and the same, knew more about the subject – Cmos and bipolar mixed signal silicon design – than I. However I felt that I had had a good grounding in performance for prior to that first presentation I had been designing integrated circuits in Texas Instruments; a company sure of it’s place as the premier supplier of integrated circuits worldwide and steeped in the machismo of late 1970’s and early ’80’s corporate, so clear about it’s destiny that any thought of allowing a female voice above that of Operator (machine) would have been a sure sign of weakness. Weakness, or any evidence of it, wasn’t tolerated in anyone who thought of climbing the ladder. Bravado, machismo and bullshit were the order of the day and the development of the ‘presentation’ was one of the measures by which the size of your balls were tested. Every three months came the P&L review and all the lead engineers, together with their teams, presented to the MD. The start of the proceedings usually began at least a month prior to the event, the ‘back-up’ slides (on acetate) would start to be sketched out and junior engineers would be given the task to print them out, draw them, research for them. The actual presentation would be limited to about twenty slides, usually less – however the back-up slides could be unlimited and it was the back-ups that reflected the virility of the presenter. It wasn’t unusual to see anything up to five hundred supplementary slides. You want an answer – it will be there.
Without Software these presentations would often not hang together aesthetically, similar data would be required but it would be delivered in a range of colours/styles and often (if not always) in manuscript form. The entry into the automated office of personal computers, most notably Apples, allowed the introduction of what later became PowerPoint to provide that standard, the ‘gold’ standard, well to all intents and purposes the only presentation software which has found its way from California in the late 80’s to probably most companies with an ambition to ‘communicate’. The ppt. is a male dominated sport. The ppt. ‘jockeys’ are both revered and reviled almost in equal measure from one department to another; the size of the file is one of the defining characteristics of the medium as much as the slide count and the image source material, the presentation animation, the feature set, the transitions, the template. I suspect the I will need to have ‘impact’, but maybe I’ll try and soften the piece and provide more of a pinkish tone.
I need to check whether I film myself delivering the prevention, or whether the presentation will be delivered from a file embedded in a blog-post, either way the missing ingredient is an audience. A presentation is best served to someone – an audience, there would be no point in the ‘back-ups’ if there were no-one to question/query. Slides are static devices, despite the introduction of animations of various sorts, slides are digital – on or off – the progression of the narrative on the slide will inexorably roll-on until it ‘flips’ to the next one and without an audience to interrupt it’s flow and develop the narrative it is essentially, a dumb waiter whether adorned with video or audio. I need to check this with my tutor and then just get on with it.
I have found the research into feminism quite contrary. My initial forays at the beginning of the course yielded very little engagement, most women I spoke to had either discounted it’s value to them or condemned them (the feminists) as either out of date or meaningless. The recent discussions I have had with other artists have developed my thoughts, but it has been my personal research, books, articles that have started to shape a fuller understanding both about the nature of feminism – which I suspect I had a natural affinity for (though it now appears rather roughly hewn), about the nature of feminist art. I have trod very carefully into this genre, for I have no doubt that I am institutionally sexist, that despite my being surrounded by women seemingly all my life and instinctively feeling a great deal of empathy for their cause, my perspective is coloured by a society that is as structurally sexist today (and some may say more so) that it was a generation or two ago. That the twenty first century’s opportunity base for women in the west is being challenged in a way that the first second and third wave feminists could not have foreseen. The the expressions of artists wanting to explore this phenomena of status equivalence are finding it both more and more difficult to become heard and less and less easy to combat economically structured barriers to that engagement. The odds seem stacked against them, but the more I research the more I feel the need for them to be heard becomes greater.